The Week of Lists Continues With:
What Are 6 Top Reasons to Use a Real Estate Professional?
In today’s real estate world, let’s face it, sellers are trying all kinds of cost-cutting ideas when selling their homes. While there are some great ways to improve your investment and increase your chances of selling your home, trying to do it yourself is not one of them. Although you will pay a real estate professional a commission to do the job, you may sleep easier at night knowing that the job will get done right.
Here are the top 6 reasons to use a real estate professional in this dynamic market (as summarized from KCM blog):
6.) Pricing is Difficult: Five or six years ago, one may have had a better argument for not hiring a real estate professional when selling their home. After-all, with the demand for housing so high in the early 2000′s, all a seller really had to do was get the word out there that they were thinking of selling, and the home would be in escrow. Sometimes, the sign may not have even made it to the yard yet. Now, things are different. Marketing, condition of the home, and price are the 3 main factors that lead to a successful sale, but pricing may be most important. A real estate professional can help you accurately price your home from the perspective of the market they work in everyday. You may think your house is “all that and a bag of potato chips,” and it may in fact be that, but do you know what the average buyer is paying for chips these days? And how long those chips sit on the shelf before they are purchased?
5.) Negotiating is Crucial: According to the Minneapolis Area Association of Realtors, the average sales price compared to original list price in the 13 county metro area right now is 92.7%. By doing things yourself, the percentage you receive may greatly diminish. Real estate professionals take great pride in their ability to negotiate and if they are serious about what they do at all, they practice it and take education courses on doing it. That may be the difference between an offer of $212k or $237k on your $250k home. What would you do with the extra 10%?
4.) Mortgages are Key: Question for you. Are pre-approvals a must when negotiating an offer? No. But it is ill-advised to deal with a buyer that doesn’t have one. Taking your house off the market while waiting for a buyer to get pre-approved is death for a listing. Missing any market time what-so-ever is bad. A real estate professional is going to know what questions to ask a buyer(s)’ agent and/or mortgage professional to make sure that the home actually closes when it’s supposed to and that your money is at the table.
3.) Your Family’s Safety: The National Association of Realtors goes to great lengths to make sure that REALTORS know how to set up showings and make sure that the person showing the home is qualified to do so. They have to provide a personal account number and identify their office in order to view the home. GE even came out with electronic key lock-boxes so that an agent can determine who was in the home if something were to have gone wrong during the showing. Someone calling off your “For Sale by Owner” sign might just want to come in and see it. We’re not suggesting that anything bad will happen, but why take the risk?
2.) You Have Better Things to Do: Selling a home is a full-time career. KCM blog states that “Learning the necessary disclosures, coordinating the dates of your closings, dealing with a challenge regarding your appraisal and re-negotiating the offer after an engineer’s report are just a few of the concerns you may face. You would probably be better of spending that time with the items important to you and your family and leaving the challenges to your agent.”
1.) Exposure: Your real estate professional will get you maximum exposure of your home to potential purchasers. While doing it yourself on a couple of websites is better than nothing, most pros will be able to get your home on thousands with a few clicks. Since most of the professionals have accounts on regional and national MLS websites, a lot of other website companies that advertise homes get their info from MLS. Realtor.com, Zillow.com and Trulia.com are just a few of those. (Craigslist is not…FYI) Do you think McDonald’s would be where it is today if all it did was trust that people would find their signs? True, the golden arches are recognizable, but I would argue that their countless TV ads had something to do with that. Same goes for your house. 97% of buyers last year viewed homes online before they purchased one. I think that stat means it’s important to be on the web.